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Lacrosse Unlimited
Link to past project
Client Description
Founded in 1990 on Long Island, Lacrosse Unlimited (LU) has grown from a single storefront into the largest specialized lacrosse retailer in the world. Despite its massive footprint—boasting over 50 physical locations across the United States—the company prides itself on maintaining the "small-town" vibe of a local community shop.
What makes LU unique isn't just their inventory; it's their culture of customization. They popularized the idea of "Custom Dye" and "Custom Stringing" services, allowing players to personalize their gear to a degree rarely seen in other sports.
What makes LU unique isn't just their inventory; it's their culture of customization. They popularized the idea of "Custom Dye" and "Custom Stringing" services, allowing players to personalize their gear to a degree rarely seen in other sports.